Despite farmers demanding record prices for pigs, pork specialist Cranswick has announced a 15% rise in profits for the six months to October.

The group cited the continuing popularity of pork over other types of meat as like-for-like sales rose by 12%.

“There’s been a noticeable pattern for consumers to increase their expenditure on pork at the expense of beef and lamb,” said chairman Martin Davey.

Overall sales rose by 19% for the past six months, buoyed by the group’s acquisition of pork farmer Bowes of Norfolk earlier this year.