The British Potato Council has had its fair share of criticism - the NFU wants the levy body to become a subscription-funded organisation, while a think-tank labelled it “useless”. But it seems that it has at least one big fan: the international tomato industry.
At a conference in Sicily last week, BPC marketing manager Kathryn Race was invited to tell how potato growers have succeeded in getting consumers to recognise varieties by name and learn which potato types suit which styles of cooking. Race said: “Product choice is
dictated by the meal occasion. This helps our industry focus by ensuring that there is a product for every occasion.”
Her views are in tune with those of seed specialist Syngenta, which organised the event. It has conducted extensive trials and claims to be able to match specific tomato types with dishes such as pasta or salad.