Potato quality on the rise

This year’s potato crop yields will be “average at best” but better quality than last year, potato giant Produce Investments has forecast.

The area planted in the UK remained at a similar level to last year, but crop development had been slow due to the late spring in the UK and across Europe, Produce Investments CEO Angus Armstrong said in the annual results, published this week.

“As a consequence, we would expect prices to remain strong for the foreseeable future.”

Produce Investments, which supplies Tesco, Sainsbury’s and M&S, posted a 26.7% increase in pre-tax profit to £7.6m on sales up 33.9% to £206m for the year to 29 June 2013.