Heinz is putting £300,000 behind a national supermarket sampling roadshow for its soup in pouches and four flavour Premium range. The six week long roadshow begins this week and aims to distribute 400,000 samples during the main soup season. It will form the bulk of the brands' marketing support this year. Heinz claims Premium and pouches together take a 7.7% share of the ambient soups market. Rsp: 400g Premium soup 68p; 600g pouches £1.19. {{P&P }}

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