own label 2015, poultry joints, co-op whole chicken

Poultry Joints

The Co-operative Loved By Us Extra Tasty Whole Chicken

2 Sisters Food Group

The cook-in-the-bag format of this chicken (£6/1500g) helped it achieve a maximum score for relevance among consumers, who also rated its succulence and taste. Experts thought it clever idea and great value.

Silver winner:

Asda Butcher’s Selection Simply Roast in the Bag Large Whole Chicken with Smoked Bacon & Leek Stuffing