Musgrave Retail Partners has reported a sales surge following the introduction of £1 price points on fresh produce lines in its Budgens fascia stores.

Sales of grapes had increased by 550% and potatoes by 250% in the latest promotional period, according to the retailer.

The prices were flagged up on banners, wobblers, hanging arrows and posters, said marketing director Jemima Bird. "At least five items will be available every three-weekly promotional period for £1."

The promotion has now been rolled out to Londis.