Halewood International is developing a £1m support package this year for its latest premium packaged spirits range, Elements. The drinks, Fire, Air, Earth and Water, were launched last summer and are combinations of vodka, spices, herbs and fruit. Brands manager Fran Draper said: "We have great aspirations for Elements. Customers are thirsty for an original concept and this is a real innovation." The company is planning poster and press advertising for the brand this summer and is finalising details of a TV sponsorship deal. It will also be backing the range instore with a sampling campaign. {{DRINKS }}