The producer claims that, unlike other energy drinks, the shots contain no caffeine or taurine stimulants and are only seven calories each.
“Apathy towards chemical-based energy drinks is increasing and consumers are looking for a natural, smaller source of energy,” said Powershot chief executive Ray Rohrbach.
Powershot was launched in Denmark four years ago, and sold more than a million units across Europe last year. The company is putting £1.2m behind the UK launch.
No comments yet