Exclusive Anne Bruce New player Prime Potato Products is to launch a European and North American offensive on the frozen potato market next year with its Homefoods brand. It is seeking UK multiple listings for the range which currently includes Salt'n'Vinegar crispy oven fries (rsp £1.19 for 425g), Thinga-Me-Jigs cheesy flavour hot snacks (£1.19 for 425g) ­ which can be oven baked or fried ­ and crispy micro fries (39p for 100g) which can be microwaved. The pre-baked convenience products, with added vitamin C, are geared towards a core target market of four to 14 year olds. Sales director Ian Little said: "We are breaking new ground with the oven fries, which have a mild salt and vinegar taste through the body of the chip. We have the capacity to launch other flavours as the range takes off." PPP is in negotiations to license the kids' potato products for own label sales in the UK and Canada in 2001. PPP, which brings together expertise from top potato companies including McCain, was founded in January this year. A new 50,000 sq ft environmentally friendly manufacturing plant at its Birkenhead headquarters will be the hub of international operations. {{P&P }}