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Dairy Crest is ditching its traditional round and shallow Vitalite tub after 27 years in favour of a similar format to Utterly Butterly.
Vitalite's branding will remain the same and it will continue to use the green and yellow colours...
Asda has performed a major u-turn over its strategy to strip out similar brands by relisting I Can't Believe It's Not Butter, which it famously shunned in favour of Utterly Butterly in 2007. Asda delisted I Can't Believe It's Not Butter...
Utterly Butterly kicks off its first ever television sponsorship tomorrow on ITV1 s Do The Funniest .
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