PepsiCo UK is offering retailers practical business information about three of its operating companies - Walkers, Tropicana and Quaker - through a web site launched specifically for the trade.
PepsiCo previously had a trade web site only for Walkers, but the new site provides information on many of its brands, including a link to the Britvic retailer site.
The site provides the latest product and promotional information, with category planograms and the recommended range of stock according to the outlet’s size.
Retailers can also make use of a Walkers meal-deal calculator, which allows them to work out the potential profit margins when selling crisps, sandwiches and drinks as a complete meal.
In addition, a catering section takes users around a virtual shop and restaurant showing where best to locate crisps and snacks in order to maximise impulse sales.