Batchelors Deli Box Noodles

Premier Foods’ Batchelors Deli Box hits TV screens for the first time on 28 March in a new £1.4m push. Aimed at mums, the ad focuses on “real women and their busy daily routines”. Deli Box, launched in 2012, had grown to £5.7m a year and brought more women to pot snacks, said Premier.