Premier Foods is greeting summer with a new Mr Kipling range based on classic ice cream flavours.

Neapolitan Bakewells, Raspberry Ripple Slices and Tutti Frutti Pies (rsp: £1.39) are rolling out now under the brand's seasonal limited-edition banner Inspirations, which was introduced last year.

"The Inspirations range brings regular news to the category," said Matt Hunt, head of cake, Premier Foods. "Last year's autumn variants attracted incremental shoppers to the brand's core product sectors as well as broadening the repertoire of existing shoppers."