GRAVY

Premier Foods is expanding its Bisto brand with two Rich Gravy pastes.

Rolling out this month in Roast beef and Roast chicken flavours in a metallic foil pouch (rsp: 99p), the products are targeted at consumers who want “the taste of homemade gravy without the effort of making it from scratch.” They contain meat juices, herbs and seasonings.

Premium gravy held an 18% share of the £157m gravy sector [IRI 52 w/e 14 June 2014], said Premier Foods, adding this meant there was “clear headroom for growth.”