A new range of pre-packed salads is set to hit Co-op stores in the Anglian region.
Family farmers D Laurie and Sons have teamed up with designers Thames McGurk to create SalFresh, a range of eight freshly prepared salads.
The products are set to launch into 80 Co-op stores in Norfolk and Suffolk this July.
Jeremy Laurie, of D Laurie and Sons, said: "Winning such a large deal made this a landmark project for our business and we wanted a design company on board that could deliver a hard-hitting brand."
The range includes single leaf, mixed leaf and mixed speciality lines such as Mediterranean style and American style salads.