Tropicana is adding a new fortified juice ­ Tropicana Pure Premium Multivitamins ­ to its product range. The company said the new juice is pure pressed from 12 fruits and has no added water or sugar. The vitamins include C,E,B6,B2, B1 and provitamin A. The £1m launch of Tropicana Multivitamins includes instore activity, PR and a national press campaign in women's magazines in the New Year. Launch packs carry a 50p off coupon (rsp £2.29). Tropicana's calcium added juice accounts for 5.5% of Tropicana's value market share [ACNielsen] one year after launch. {{P&P }}