Whyte & Mackay will distribute Swedish vodka Pinky in the UK, following owner UB's purchase of a controlling stake in the brand. Pinky is a super-premium vodka, coloured pink by a mix of violets, rose petals and strawberries, which are used to flavour the spirit after distillation. "We are delighted to have added such an exquisite brand into our portfolio," said Rosslynn Law, UK brands integration manager. "Its colour and distinctive flavour will intrigue and excite consumers, making it a must-have vodka." Fans of Pinky are said to include Paris Hilton (pictured), Beyoncé and Eva Longoria.

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