Sun Valley is launching a new brand of Pretzels called Pretz in two varieties - Worcester sauce and sour cream & onion.
With 3.5g of fat and 125 calories per pack, the oven-baked snack is being pushed as a healthier alternative to crisps.
Pretz is sold in 30 x 30g shelf-ready branded boxes with the option to open through front or side prepunched panels, similar to crisp boxes. The product (rsp: 35p), currently sold in Esso forecourts, will be made available in independents and convenience outlets.
Pretz is the latest product line from Sun Valley, which also makes You Are What You Eat nuts, seeds and fruit snacks.