A new study has warned that increasing the price of alcohol will do little to reduce excessive drinking.
The report, issued by the Centre for Economics & Business Research, claims that moves to increase the price of alcohol will hit low earners but will not curb binge drinking.
The report comes amid mounting controversy north of the border as the Scottish Executive attempts to curb excessive drinking. The body is weighing up introducing a minimum charge of 35p per unit, limiting promotions and – most contentiously – lifting the minimum age for buying alcohol in shops to 21.
Earlier this year a poll found that almost half (44%) of UK consumers held supermarkets partly to blame for a rise in excessive drinking.