Oral-B is hoping to create a buzz with the release of a value electric toothbrush, branded Vitality and priced at £24.99.
The personal healthcare company believes that it can convince more people to switch from manual to electric with the range. This comprises a Vitality ProWhite, which includes a cap to polish teeth, and Vitality DualClean, offering power brushing with the same level of control as a manual toothbrush.
While both products have their own bespoke brush-head, they are interchangeable with other brush-heads sold as part of the Oral-B range.
Chris Gaskell, senior business manager at the company, said: “The Oral-B Vitality range of power toothbrushes is a strong offering which provides products for consumers wanting to be able to buy an affordable power toothbrush.”
The new electric range will be available across the country from September.