A Scotco spokesman said a number (including Interbrew and Coors) were making above inflationary increases but the real test would be during their promotional activity.
Scotco aimed to price its brands to reflect their strength in the market and offer value, said the spokesman. “We are confident there is still significant scope to see value increase on the major brands while at the same time continuing to offer the consumer a fantastic deal.” A 24-pack of Foster’s has increased 20% since 2001.
Carlsberg UK, which puts up its on-trade prices by 4% from Monday, said it was negotiating with off-trade customers on an individual basis. “Our costs are not immune from increases ahead of inflation. Examples include fuel and high energy charges,” the company said.