Inspiring the convenience community
Discounting may have been the buzz word this credit-crunch Christmas, but traditional footfall drivers Stella Artois and Baileys held their prices over the 2008 party season.
Although on promotion, the cost of these, and the other two key...
Diageo is trialling Baileys with a Hint of Coffee through Asda in the run-up to Christmas. This is the fourth variant in the range, joining Baileys with Crème Caramel and Baileys with a Hint of Mint, which were launched in 2006, as well as...
Baileys is to be brought out of hibernation this spring with a campaign to encourage consumers to drink the cream liqueur all year round and not just at Christmas. The company is putting £1m behind the campaign, which will run from this...
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