finding dory beach ball boots

Boots has joined forces with Disney Pixar movie Finding Dory to launch a campaign for its Soltan suncare portfolio in a bid to promote sun safety.

Launched this week, the push includes online and promotional activity, including a chance for shoppers to claim a free Finding Dory beach ball upon purchase of two Soltan suncare products.

This will be supported by window displays in 695 Boots stores nationwide; bespoke FSDUs in 400 stores and in-store audio in 330 branches.

The partnership marked the first time Boots had linked one of its own brands with a film and was the “perfect opportunity” for Soltan to help ensure kids and parents stay safe in the sun, said the retailer.