Nisa is rolling out a new marketing strategy with in-store materials to make the most of Halloween. 

Nisa Halloween gondola header

Nisa is targeting Halloween sales with its ‘Have a Hoot’ campaign

Themed gondolas, FSDUs and seasonal adverts over the store radio are all included as part of the in-store seasonal promotion. Britvic is also sponsoring PoS across stores featuring limited-edition J20 Midnight Forest and Tango Blood Orange named ‘Thirst Thrillers’.

To accompany marketing in stores, Nisa has launched a ‘Have a Hoot’ Halloween page to its website, which includes product promotions, downloadable children’s masks for colouring in, printable pumpkin carving templates and themed recipes for snacks and non-alcoholic cocktails.

There is also a raft of competitions including the chance to win a Halloween hamper by sharing the best DIY mask from the site on Facebook.

“Halloween is an increasingly important event for Nisa retailers, as it provides an opportunity to engage consumers of all ages to participate through the event website and social media, as well as in store,” said Nisa head of marketing services Lisa Williams.

“The insights, marketing, trading and retail teams have worked alongside our members to deliver an effective Halloween campaign that should really engage our consumers and deliver the best Halloween event to date. Working closely with our key brand suppliers has allowed us to offer our members the best products to maximise sales, whilst the consumer benefits from great deals on limited-edition products as well as the great themed activities available to them online.”