Tesco is scrapping its Clubcard Fuel Save scheme, just 16 months after unveiling what it billed as an “industry first” for helping shoppers save money at the pumps.
The scheme, launched in March last year, broke new ground by doing away with a minimum spend requirement, instead rewarding customers with 2p off a litre of fuel for every £50 they spent.
A survey commissioned by Tesco to support the Fuel Save scheme suggested that 46% of people blamed high fuel prices for stopping them from visiting friends and family.
However, CEO Dave Lewis said as long ago as January that it may eventually be phased out, with petrol prices having dropped dramatically since the scheme was launched.
It comes with the Tesco boss under pressure to concentrate on Tesco’s core offer and also to invest money in its moves to improve service in store and compete with the discounters on the price of groceries.
Tesco said shoppers would be able to earn Fuelsave points up until the end of August and would be able to collect their rewards until the end of September.
A spokeswoman said: “Clubcard Fuel Save has been really popular with customers, helping them to save money when fuel prices were historically high. Customers are now telling us they want simpler, more direct benefits from shopping with Tesco so that’s what we will deliver.”