Today’s Group is offering free e-coupon devices to all of its symbol group retailers.
Installation will be rolled out this summer and will act as an electronic version of leafleting for consumers in local radius of a Today’s Group store.
The e-couponing device will work in partnership with online offers app BigDL, which flags up live deals on customer smartphones.
The device will sit by the till, where customers can scan their mobiles. The coupons are recorded for collection by the retailer.
Big DL also works with Booker, Spar and Nisa to send push notification offers to draw more customers with the app into stores.
“Promotional leaflets are really important, but there’s a whole customer demographic that doesn’t respond to leaflets,” said Today’s retail director John Kinney.
“This will put our retailers’ offers straight into the hands of consumers, driving sales and footfall.”