Fuller's London Pride is targeting high-profile football fixtures for a spring TV advertising offensive.

The ale brand is appearing on-screen from this week until the end of May with slots during ITV's coverage of international, Champions League, FA Cup and UEFA Cup games in the London and Meridian regions.

There will also be ads during drama, documentary and entertainment programmes on ITV, and a poster campaign in southern England. The promotional push is the first time Fuller's has advertised the brand on ITV for two years.

"London Pride is well-known to discerning beer drinkers and this campaign will see us reach more of them than ever before," said The Fuller's Beer Company MD John Roberts.