Princes is the UK's leading corned beef brand - accounting for almost half of the market and showing strong year on year growth.

This week Princes has teamed up with The Grocer to give independent retailers a chance to add this market-leading product range to their fixture.

Ten retailers are being offered the opportunity to expand their canned meat sales with a free case of each of Princes' corned beef products.

Corned beef is the largest sector of the £260m cold meat market, with sales worth £61m.

Over 70% of UK households already buy at least one Princes product, making it one of the UK's most trusted grocery brands. Princes corned beef has been used by generations of families to create quick and tasty meals - from sandwiches to corned beef hash.