Children's flavoured milk brand Yazoo is running on on-pack Tattoo promotion throughout June and July across multiples and independents with washable tattoos up for grabs. St Ivel has translated its latest Shape advert into Hindi for airing on Asian satellite channels Asia Net and Sony Entertainment until June 16. It claims it is the first time ads have been dubbed in this way. Tulip International's flagship Danepak brand is aiming to score with consumers in Northern Ireland after announcing a one-year shirt and hoarding sponsorship deal with top Belfast football club Glentoran. Rival Danish Bacon is also gearing up for a footie promotion by running competitions in the regional press for a free World Cup breakfast, aimed at showing "bacon butties as the ideal viewing fuel". British Bakeries has tied up with sports outfitter ALL:SPORTS for a six-week on-pack promotion across the Hovis range. Consumers who find a winning ticket can claim a free England football shirt. {{P&P }}