Pringles has headed straight to the dancefloor to find the track for its latest TV ad, which breaks on April 8. The Procter & Gamble-owned brand has teamed up with some of the UK's top DJs to find out which tune on a shortlist will strike the greatest chord with the brand's core 18 to 24-year-old audience. The company is currently awaiting the results. Brand manager Alex Marrable said: "Music is an important element of this campaign." {{P&P }}