Pringles has headed straight to the dancefloor to find the track for its latest TV ad, which breaks on April 8.
The Procter & Gamble-owned brand has teamed up with some of the UK's top DJs to find out which tune on a shortlist will strike the greatest chord with the brand's core 18 to 24-year-old audience.
The company is currently awaiting the results. Brand manager Alex Marrable said: "Music is an important element of this campaign."
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Pringles pops out to get a tune
2002-03-30T00:00:00+00:00
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