Pringles is continuing its global tour by launching a Taste the World Mediterranean range.
Following the success of its Wild West Taste the World range last summer, Procter & Gamble has brought out three new variants: Tomato and Mozzarella Pringles, Mediterranean Salsa Dippers and a Sun Dried Tomato Dip (rsp: £1.28).
P&G hopes to capitalise on the barbecue season, which is the brand’s second biggest sales period after Christmas. It will support the launch with a £1m marketing campaign and in-store and PR activity, as well as TV advertising from July.
P&G’s trade marketing manager Paul Lettice claimed
the new products would be a big hit as consumer insights had shown that the British public loved trying new flavours. “Research shows that Pringles consumers enjoy experiencing different flavours from around the world.”
Shoppers can also win a trip to Hollywood in an on-pack competition running throughout May and June, on Original, Sour Cream & Onion, Salt & Vinegar and Hot & Spicy varieties.