Unilever Bestfoods is pitching Flora Pro-activ into the increasingly competitive single-shot yogurt drinks arena.
The offering will be available in packs of four 100g servings from next month, backed by a £2.5m marketing push.
Rolling out in packs of four 100g pots, the single-shot drinks will come in strawberry, original and orange flavours with an rsp of £2.39.