Green & Black's is upping the amount of cocoa in its latest dark chocolate bar to 85%

cocoa solids. The new variant from the Cadbury's-owned organic chocolate producer will join the Dark 70% range on supermarket shelves this month.

"The bar tastes surprisingly smooth, while maintaining the intensity you would expect from such a high cocoa chocolate," said senior brand manager Jamie Ewan.

Dark chocolate has attracted considerable NPD in the past year and has grown 50% since 2004 [Nielsen MAT 30 December, 2006].

The new 100g bar will be priced at £1.69 - the same as the 70% range.