Suppliers at next week’s London International Wine Fair are set to tackle faltering sales volumes by unveiling a raft of new product development.
The past year has seen a 1% fall in overall off-trade wine volume sales [Nielsen 52 w/e 21 March 2009]. But producers have remained bullish and are set to announce a series of new lines.
Constellation Europe will be previewing its Nottage Hill Sparkling Pinot Noir Chardonnay Rosé, which hits shelves in September, to target the growing number of fans of sparkling rosé. The company is also adding Cabernet Merlot and Semillon Sauvignon Blanc to Banrock Station in July.
Constellation will also showcase a 2006 vintage and new packaging for Californian brand Ravenswood, while two Chilean variants will be added to Echo Falls – a brand that has previously focused on Californian wines.
South African producer The Company of Wine People will use next week’s event to launch three low-calorie wines called The Lighthouse Collection.
“I am pleasantly surprised at the level of NPD and innovation that has been coming over the last couple of months,” said LIWF exhibition director James Murray.
“It is clear the industry has had a tough year but it is reassuring that suppliers haven’t battened down the hatches and are coming out fighting.”