Batchelors High Protein Smokey Spanish Bean Casserole
Who: Premier Foods
What: Batchelors Hight Protein Smokey Spanish Bean Casserole
Where: Ambient ready meals/meal centres
How much: £1.80/270g
Why: Brands across numerous categories continue to innovate to satisfy consumer demand for protein-rich options. This product is part of a range of microwaveable snack meals, which also aims to be a low-fat source of fibre. Other variants include Moroccan Chickpea Tagine, Peruvian Style Quinoa and Mexican Bean Chilli with Beef.
Consumer verdict: Despite the healthy positioning and Spanish-style recipe, our consumers didn’t engage with the product pre-trial, saying the packaging was “cheap looking”. After testing, below average scores were recorded across all key measures except health, with 69% claiming they would “never” buy the product. Triallists said the meal was “too processed” and “expensive”, with a “strange aftertaste”. The overall verdict was 11 points below the category norm, and almost all our shoppers believed there were better alternatives available.
Pre-trial purchase: 8%
Post-trial purchase: 6%
Better than what’s out there: 4%
New and different: 37%
Overall score: 20/50