Graze: Our Version of a Dark Chocolate Cherry Tart
What: Our Version of a Dark Chocolate Cherry Tart
Where: Sweet handheld snacks
How much: Rsp: £1.99/128g
Why: Brits are consuming less confectionery. Volume sales of chocolates are down 1.9%, and sugar sweeties have fallen 1.6% [Nielsen 52 w/e 10 September 2016] as shoppers look for healthier offerings. Graze hoping to tap the growing demand for nutritious alternatives to confectionery via this product, which is part of a six-strong sharing pack range that landed on shelves in May.
Consumer verdict: The rustic-style pack highlighted the natural ingredients, said our triallists. Though some found the Dark Chocolate Cherry Tart name “misleading”, others claimed the product was a good mix of “healthy ingredients”. Some consumers thought the inclusion of chocolate pieces meant the snack was not as healthy as was implied, but most liked the sweetness of the dried fruit, which was balanced by the bitter dark chocolate. Almost a quarter of our shoppers said they would buy the Graze offering to treat themselves on a weekend.
Pre-trial purchase: 45%
Post-trial purchase: 57%
Better than what’s out there: 62%
New and different: 83%
Overall score: 39/50