Low Calorie Schweppes Grapefruit & Blood Orange
Who: Coca-Cola Enterprises
What: Low Calorie Schweppes Grapefruit & Blood Orange
Where: Ambient fruit juice drinks (RTD)
When: March 2015
How much: Rsp: £2.11 for 750ml
Why: The sugar and calorie content of fizzy drinks continues to be a major talking point, as brands face a new sugar tax in response to public health concerns about obesity. Suppliers are already responding by launching low-calorie products like this one from Coca-Cola - part of a Schweppes range combining two fruit juices with lightly sparkling water.
Consumer verdict: The product achieved a high innovation rating from our panel, which remarked on the “upmarket” glass bottle. The flavour was widely enjoyed, described as “sweet with a bitter twist” and a “subtle fizz” - though some consumers were critical of the “bitter”, “grassy” taste and said the product was “boring”. The price for a “good-sized” bottle was considered reasonable value, especially for a premium adult drink, which many said would be an ideal alternative to alcohol.
Pre-trial purchase: 42%
Post-trial purchase: 53%
Better than what’s out there: 54%
New and different: 85%
Overall score: 39/50
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