Proper Cornish Food Company is to create a complete Cornish range spearheaded by shortbread biscuits in its first move away from pasties.
The grab-and-go mini Cornish shortbread biscuits consist of a clotted cream variant and an all-butter option with Belgian chocolate, priced at £1.29. It is made from local butter and cream to fit in with the ethos of the £9m brand and is being positioned as premium.
The launch follows the company's acquisition of Cornish biscuits brand Furniss of Cornwall in 2006. It will pave the way for future launches under the Proper Cornish brand, including pre-wrapped portions of bakery lines such as brownies.