Birmingham has launched radical plans to reshape its city centre, which will see a shift towards leisure, entertainment and food markets alongside more traditional retail.
The strategy for the UK’s second biggest city includes the development of the £150m Grand Central shopping centre, which will include a £35m flagship John Lewis store, a £50m refurbishment of The Mailbox and a £20m revamp of Selfridges.
“Birmingham has a highly attractive and successful retail core that positions the city as one of the top destinations in the UK,” said Sir Albert Bore, leader of Birmingham City Council. “We recognise that while the city centre is very successful, there is more that needs to be done both now and into the future to ensure it retains and strengthens its position,” added councillor Tahir Ali, cabinet member for development, transport and the economy. “This will include diversifying the offer to provide for changing demands with leisure, family entertainment, food and beverage and enhanced retail markets.”
A six-week public consultation will run until 31 October.