fdf new logo

The Food and Drink Federation yesterday moved to new headquarters and unveiled a new logo.

In what director general Ian Wright branded an “important milestone” for the organisation, it left the Catherine Street premises in London’s Covent Garden, where it has been based for more than 20 years.

The new offices in Bloomsbury Way were chosen because of the good connection to the new Elizabeth Line (Crossrail), which will open in 2019.

The more modern office space was accompanied by a new FDF logo developed by design consultancy Ellipsis. It sees the FDF logo switch from red to blue and the line ‘Passionate about food and drink’ also incorporated.

The Scottish Food and Drink Federation is also being renamed FDF Scotland.

Wright said: “Today is an important milestone for FDF. We are moving into brand new, open-plan offices. They will be a fantastic place to work and will positively encourage collaborative working. We’re also launching our new visual identity. It’s modern and stylish and the key strapline: ‘passionate about food and drink’ really captures the DNA of this organisation and its members.

“Since I became DG 18 months ago, FDF has been transforming itself to ensure we can fulfil our ambition to be the most effective business representative organisation. Today’s two announcements are a substantial step towards that.”