innovative bites warehouse

American confectionery wholesaler Innovative Bites is expanding into larger premises.

The new site in Bedfordshire will place the wholesaler closer geographically to confectionery supplier Bonds of London, which it acquired in April this year.

The purpose-built premises are 103,000 sq ft - 2.5 times larger than its previous warehouse in Southall - with 10 loading bays.

The expansion comes amid increasing UK demand for American confectionery and a growing number of listings across multiple and independent retailers.

This year, Innovative Bites and Bonds of London are expected to produce a combined turnover of £50m.

“Moving into our new Dunstable premises is a strategic move that has been on the cards for some time,” said Innovative Bites director Vishal Madhu.

“We have seen an increasing demand for American confectionery here in the UK, which has meant we simply outgrew our previous site. The move will allow us to streamline our operation and operate more efficiently in a larger purpose-built warehouse. The additional space and facilities will also allow us to improve our offering to our customers, not only of American lines but also British lines from our business, Bonds of London.”