North East Convenience Stores plans to open another 10 Bargain Booze stores within 18 months if its two maiden stores prove to be a success.

MD Naveen Vadhera said although the new stores, opened in May, were “still in trial stage” the company would look to “expand the model.”

It also plans to open two trial concept stores before the end of the year, which would focus more on fresh and could include a branded wine Rack section to widen the brand’s appeal.

NECS was working closely with Bargain Booze owner Conviviality Retail to “create concept stores that will portray convenience in the right light,” Vadhera said. “Stores are trading very, very well,” he added.