Branston is targeting the barbecue occasion with the launch of a four-strong range of relishes, which it is confident will add £2m to the category in three years.
The relishes (rsp: £1.39) come in transparent squeezy bottles in tomato & red pepper, sweet onion, hot chilli & jalapeno and gherkin flavours.
The new range, which will benefit from a £3.5m spend on the Branston brand this year, already has listings in most multiple retailers.