Boddingtons is returning to TV screens with its first commercial behind the recently launched Draught Barrel.
The campaign, which starts next month, is intended to illustrate that drinkers can now have a pub quality pint of Boddingtons at home.
Entitled ‘Heist’, the ad features friends in a bar at closing time when four pints of Boddingtons materialise.
Desperate to sneak the beers out of the pub without the bouncers noticing, the lads try but fail to make their exit through a hole in the wall.
However, when they head home, they find their girlfriends sitting around the kitchen table drinking pints of Boddingtons poured from the Draught Barrel.

Topics