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n United Biscuits is to increase the marketing budget behind its key KP brands by 30% this year to £44m, but is axing Hula Hoops sub-brand Shoks following poor sales.n It hopes to breathe...
When asked what specific Coca-Cola promotion they remembered, the two for £2 2-litre promotion from wholesalers fared well. The top one for Cadbury, which came second, was its four for 99p direct marketing promotion while third place KP Crisps' two...
KP has launched a Skips school project as part of a £2m marketing spend for the brand this year.
Endorsed by the school inspection board Ofsted and targeted at primary school children, the Amazing Humans teaching pack focuses on Science...
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