KP has earmarked £1m for a pre-Christmas marketing campaign to drive awareness of its Real McCoy's ridge cut crisps. The move comes as rival Walkers announced £2.5m of support for its Max brand. KP's spend takes the theme Accept no limitations'. It includes ads on Virgin Radio's breakfast show, which has three and a half million listeners, and sampling at football and rugby matches, reaching half a million key target consumers. Further activity, including a multimillion ad campaign, is promised for 2002. {{P&P }}

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