Nurofen Express has been reformulated and redesigned as brand owner Reckitt Benckiser taps into desire for faster pain relief. Liquid gel capsules and round tablets will be added to the Express range, which was previously only available in caplet form. “Hectic lifestyles mean demand for accelerated pain relief is growing,” said a Nurofen spokeswoman. A £10m marketing investment would be spent on a new TV campaign as well as extensive in-store activity, the company said. The range goes on sale next week from rsp £2.99.