Imperial Leather maker PZ Cussons is to set up a dedicated beauty division following its purchase of fake-tan brand St Tropez last year.

Michelle Feeney, currently chief executive of St Tropez, will becomes CEO of the new division. She joined St Tropez in 2006 and spent more than a decade at Estee Lauder.

As well as St Tropez, which PZ Cussons bought last September for £62.5m, the beauty unit will include the Charles Worthington and The Sanctuary brands.

“Following the acquisition of St Tropez, the group has reviewed options for the most effective structure to drive the profitable growth of the brand on a global scale,” said PZ Cussons chief executive Alex Kanellis.

“Given the similarities and synergies which already exist between St Tropez, The Sanctuary and Charles Worthington, the creation of the beauty division was the logical next step in ensuring that we realise the full potential of these three outstanding beauty brands and maximise their presence both in the UK and internationally.”

PZ Cussons said the new division, based in Covent Garden, would be up and running by 1 June.

Read more
‘Robust’ first half for soap maker PZ Cussons (25 January 2011)
PZ Cussons swoops for St Tropez (28 September 2010)