Quaker is supporting its recently launched Snack-a-Jacks popcorn with a £3m advertising campaign encompassing TV, radio and women's magazines.

The TV campaign, which breaks this week and runs until mid-June, focuses on the 'surprisingly light' aspect of the 10% fat popcorn snack and shows a woman easily lifting up a van with one arm to retrieve something from underneath it.

A press advertising campaign targeting 16 to 34-year-old women, kicking off on Monday (May 8), will feature in women's weeklies and monthlies until November. It will be supported by a national radio advertising and promotional campaign.