Roast Chicken and Prawn Cocktail will join the rice and corn snack’s portfolio as part of a new Classic range. They will be accompanied in the quest for extra sales by previous stalwart Salt and Vinegar.
Latest figures from ACNielsen, published in The Grocer’s annual Top Products Survey (December 11, 2004), show the brand is in need
of a lift following a disappointing 2004.
In the year to October 2, the brand haemorrhaged almost 5% of its sales compared with the previous year to settle just above the £45.5m mark.
PepsiCo trade marketing manager Nicky Seal said the brand, which was launched in January 2000, was looking to attract new consumers and new eating occasions. “Salt and Vinegar is the bestselling flavour, but is the only one (in the current portfolio) suited to accompany a sandwich. We believe that Classic will further drive both brand and category.”