The Quality Standard Pork logo is to be replaced with a new mark incorporating the Red Tractor.

The new logo, which will still represent production, welfare and quality standards, would come into effect from 1 April 2010 on pork, ham and bacon products, said Bpex. The current mark will be promoted until then.

The switch follows EU member state approval for a promotional scheme to boost use of the Red Tractor. Eblex is still considering how the beef and lamb Quality Standard marks will be affected.

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